Nene’s Kapehan

Nene’s Kapehan is our very own coffee shop located in Sampaloc, Manila.

For this owned brand project, MacyJDesign created AI-powered ads that use emerging creative tools to tell warm, human stories rooted in everyday Filipino moments.

The goal was to show that even when AI is used in production, the story can still feel sincere, emotional, and human. Each ad was shaped through creative direction, scene planning, character development, prompting, and visual storytelling to bring the café’s brand closer to real-life experiences.